Ries
3D Design (Rendering, Simulation), MotionRies wanted to showcase the functionality of its containers, especially how each component fits together. Ries is also a beauty brand sold at Sephora, not a utilitarian brand. Its feel is luxurious and Ries cofounder, Megan Graham, wanted a way to maintain this prestige while showing the inner workings.
We decided on 3D animations fairly early in the process. Key were exploding the bottle out and back in, locking, closing, and opening. Then we considered beauty shots and a little extra something.
Ultimately, we chose simplistic, natural backgrounds to highlight the elegance of the product and short 3-second looping animations for easy placement in different modules on the site.