Currently
Design & Content @ Third Act
Teaching @ Parsons & NYU
Long Ago
Economics & Policy @ LSE
Data Crunching & Munching
Recognition
AIGA Design Award, 2022
Brian-Abel Smith Prize
Beliefs
~ time flies when you're scrolling ~
~ better to be reading or listening or loving or making or living ~
Elsewhere
3D Design (Rendering, Simulation, Cinema4D, Maya), After Effects
Ries wanted to showcase the functionality of its containers, especially how each component fits together. Ries is also a beauty brand sold at Sephora, not a utilitarian brand. Its feel is luxurious and Ries cofounder, Megan Graham, wanted a way to maintain this prestige while showing the inner workings.
We decided on 3D animations fairly early in the process. Key were exploding the bottle out and back in, locking, closing, and opening. Then we considered beauty shots and a little extra something.
Ultimately, we chose simplistic, natural backgrounds to highlight the elegance of the product and short 3-second looping animations for easy placement in different modules on the site.